Our lives and businesses are about more than just the numbers, they're about people. I started A Brand Intended to help businesses that care about both Impact and Profit to increase both, so that together, we can make the impact we were actually meant to.
The attention of the consumer is constantly shifting, and the tactics to reach them have to shift as well. It used to be print ads, mailers, email marketing, forums, blogs, affiliates, and banner ads... now it's push notifications, facebook ads, influencers, personalized messaging flows and live video. The best tactic of today will flop tomorrow.
But no matter how current you are with the tactic, the variable of conversion will always be one thing: Your Message. If you have a killer message, and you share it relentlessly, you will win out over time.
Why you exist, the beliefs you live by, the outcome you provide for your customers... this is your message. This is what attracts customers.